Every agent submits photos of the entrance, the register/checkout area, a featured product on display, and the bathroom (or service area for non-retail). Each photo carries GPS coordinates and a device-side time stamp.

A consistent rubric across greeting, upsell, cleanliness, wait time, accuracy, and brand standards. Scores let you compare visits week to week, not just read someone’s opinion.

A plain-English account of what the agent saw, said, and heard — enough detail that you can picture the visit, not so much that you’re reading a novel.

After the agent submits, an Undercover Shopper operator reviews the report, flags the two or three things worth acting on, and adds context based on what we’ve seen at similar businesses.

Specific, ranked recommendations — not "improve service." Things like "your 2pm shift needs a refresher on the new pastry promo" or "the door handle is sticky, customers noticed."

Before any report reaches you, we verify the agent was physically at your location by matching the GPS coordinates of the photos against your business address. No verification, no delivery.