Mystery shopping · Canada-wide
Car dealership mystery shopping across Canada
Dealership mystery shopping is an unannounced visit by a trained shopper who comes in as a prospective buyer and reports on the welcome and the salesperson’s help, plus anything you ask them to check, such as how pricing was explained.
Most buyers have compared you online before they arrive, so the showroom visit decides the sale. Our shoppers walk in as ordinary prospective buyers, ask about a vehicle and report on how quickly someone approached, whether the salesperson asked what they needed, how confidently they answered questions, and the showroom itself. No vehicle is bought.
Single mission from $149 CAD · report in 7–14 days · no contracts.
What our shoppers evaluate
How quickly someone acknowledged the shopper, what they said, and how long the shopper was left waiting on the floor.
Whether the salesperson asked what the shopper was looking for, and how confidently they answered questions about the vehicle.
If you ask for it at booking, whether price, fees and financing were explained clearly when the shopper asked, and what the salesperson suggested next.
The cleanliness of the showroom and, if the shopper uses it, the washroom, with photos.
Whether the shopper was thanked on the way out, and the overall impression they left with.
Who we work with
- New-car dealerships
- Used-car dealerships
- Dealer groups
- Powersports & RV dealers
- Service departments
Want your service department checked too? See automotive service mystery shopping, where the shopper books a real service on their own vehicle.
How it works
- Step 1Book online in 60 seconds
Tell us your address, the focus areas that matter, and pay by card.
- Step 2A vetted local shopper visits
We assign a real local customer with no connection to your business. They visit, observe, and photograph.
- Step 3Report in 7–14 days
A clear, photo-backed report with a pass/fail on the checks you picked, QA’d before it reaches you.
Pricing
All prices in CAD. GST/HST/PST applied at checkout. No contracts, no monthly minimums.
Frequently asked questions
- How does dealership mystery shopping work?
- You book online and tell us what to focus on. A vetted local shopper visits your showroom as a prospective buyer, asks about a vehicle, and sends a scored report with photos of the dealership, the showroom and the vehicle they were shown.
- Does the shopper buy a car?
- No. A showroom visit needs no purchase. Write the kind of vehicle the shopper should ask about in the “Anything else worth flagging?” box when you book.
- Can you check whether a test drive or financing is offered?
- Yes. Write what you want checked in the “Anything else worth flagging?” box when you book, for example whether a test drive was offered or how financing was explained, and the shopper reports on it.
- Can you check our service department?
- Yes, as a separate automotive service visit: the shopper books a real service on their own vehicle and documents the quote, the amount paid, the payment and the paperwork. Choose Automotive as the industry when you book.
- How much does a dealership mystery shop cost?
- At standard prices, a single visit is $149, three visits are $399.99 and six visits are $719, plus tax. A showroom visit needs no spending budget.
Find out what your customers actually experience
Book a mystery shop in 60 seconds. Reports land in 7–14 days. No contracts.